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"The ABC of SEO" Description The ABC of SEO is a concise and clear introduction to the art of search engine optimization and marketing. It presents current website optimization strategies, discusses their pitfalls and builds the foundations for long term success. Readers will discover how to get their website listed on the major search engines quickly and for free, analyze and beat their competitors' strategies, increase their search engine rankings and boost the number and quality of visitors. The book is written in an informal style and is packed full of interesting facts and background to search engines. The focus is on the three main search engines: Google, MSN Search and Yahoo! It will be of interest to anyone with a web site or who is thinking of establishing an eCommerce business. Some basic knowledge of the Web is assumed. |
SearchGuild.com Site Administrator
".... the very little bit that I just read from the website of the book seems quite good well balanced stuff"
From the Publisher
With the Google IPO and the launch of the new Microsoft Algorithmic Search Engine the Internet is once again sexy and exciting. Post dot.com there is a new realism, the days of hubris and overpaid consultants are over. Today’s "Interpreneurs" want results. Gone are the endless advertising budgets for print and television.
The eCommerce battleground is the search engine.
From the Author of "The ABC of SEO"
Although I have worked on a number of high profile websites over the last decade most of these have been supported by large off-line advertising budgets. I got into Search Engine Optimization when I saw my own website ranking less well in results than what I considered were poorer sites. By understanding how search engines work and what they consider important I was able to improve my rankings and dramatically improve the quality and number of visitors. A side effect was that the content and structure of the site were improved for visitors.
I wrote the ABC of SEO after I encountered the same problems coming up time and again with clients. Apart from a brief introduction the book is arranged as an A-Z. This makes for easy reference and treats all points equally. The book views optimizing websites for search engines as an ensemble, not as a search for the next short term "silver bullet". Whether you are planning on optimizing your own website or are gong to work with an external consultancy the ABC of SEO will give you a solid understanding of search engine marketing, the techniques, strategies, tricks and their pitfalls.
About the Author of "The ABC of SEO"
David George has been consulting on Internet related technologies since the late 1980s and has worked on projects for major blue chip organizations such as Accenture, McKinsey and Partners, The French Education Ministry, The Open Software Foundation, British Telecom Laboratories and Reuters. He is the author of Go Web!: Dynamic Web Publishing on the PC Platform (ISBN 1850322511), one of the first books about building websites with Microsoft Windows platform. In his spare time he runs one of the most popular backcountry skiing and snowboarding sites on the Web.
