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"Planning Your Internet Marketing Strategy" Description A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more. Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz. |
Books
Planning Your Internet Marketing Strategy
Submitted by sev_max on Fri, 2005-10-28 02:04. BooksLow Budget Online Marketing For Small Business
Submitted by sev_max on Fri, 2005-10-28 01:59. Books|
"Low-Budget Online Marketing For Small Business" Description - Learn from the tactics and techniques of major corporations - Get big impact without spending big dollars - Promote your company on the Internet Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much. This book teaches small-business operators how to achieve big-business marketing success on a small-business budget! If you are looking to attract attention to your company on the Web, this book will show you how, and with only a minimal investment! The following topics are included in this book: |
The Super Affiliate Handbook
Submitted by sev_max on Fri, 2005-10-28 01:56. Books|
"The Super Affiliate Handbook" Description Life as an affiliate marketer is pretty easy. There are no products to develop, carry or ship; and no orders to process or refund. All that and more is handled directly by the merchant. But it still takes a little know-how to build a site that turns visitors into customers, and Rosalind shares her extensive knowledge in "The Super Affiliate Handbook: How I Made $436,797 Last Year Selling Other People’s Stuff Online". The book is a step-by-step guide to building a successful affiliate marketing website. Everything from basic equipment and software requirements, to choosing the right merchant partners and getting massive quantities of targeted traffic to your web site is covered in depth. Aspiring netpreneurs and experienced Internet marketers alike will benefit from this invaluable resource. |
101 Ways to Boost your Web Traffic
Submitted by sev_max on Fri, 2005-10-28 01:44. Books|
"101 Ways to Boost your Web Traffic" Description If You Build It, Will They Come? Too many Web site owners work on the if-you-build-it-they-will-come model for their Web sites. Unfortunately, those eagerly anticipated users don’t always come. A Web site is a passive media with limited visibility until you actively market it to others. Web marketing is a challenging and laborious activity. The exponential growth of the Internet has further compounded this problem as more and more Web sites are being added daily. How can you beat the crowd and attract the largest possible traffic to your Web site? Author Thomas Wong reveals the secrets used by world's top Internet marketing professionals in 101 WAYS TO BOOST YOUR WEB TRAFFIC. This powerful book spells out proven techniques that help you: - Increase your Web traffic easily and quickly - Save time and money associated with Web marketing - Reach out to a larger, more targeted audience - Get others to buy your ideas, products, and services - Earn the fame and fortune you deserve Your Web site can become as popular as the one you envy when you use 101 WAYS TO BOOST YOUR WEB TRAFFIC to get it noticed, listed, awarded, and visited by the millions of surfers on the Internet. You will learn how to bring them to your site and keep them coming back! |
Search Engine Optimization on an Extreme Budget
Submitted by sev_max on Fri, 2005-10-28 01:29. Books|
"Search Engine Optimization on an Extreme Budget" Description Your number one source of traffic for your web sites is the search engines. Especially if you have a limited budget to work with. In fact, your longevity in the Internet business lies with your success in the search engines. This quick, easy-to-use practical guide discusses search engine optimization (SEO) on a budget. It is possible for a small business or a hobby site with less than a hundred dollars for marketing, to obtain as much traffic as any well-heeled web site with a budget in the thousands to hundreds of thousands of dollars in a marketing budget. An amazing fact is that the Internet allows a web site to generate traffic with zero funds and compete with the bigger companies and even generate more traffic than the big boys. The key to making this happen is effective SEO. This guide shows you how. Quickly and to the point, with tips and warnings. |
Getting the Search Engine Ranking Your Website Deserves
Submitted by sev_max on Fri, 2005-10-28 01:16. Books|
"Getting the Search Engine Ranking Your Website Deserves" Description In the battle for optimum positioning on the Internet, webmasters are vying for the topmost rankings of their websites by major search engines. The reward for reaching these lofty pinnacles of visibility is increased traffic and improved ‘bottom line’ results for site owners. Master Web strategist, John Henderson of I-Net Marketing discusses what’s ‘hot’ and what’s not in design techniques for improving search engine ranking. He shares 14 ‘tips’ that can raise your site’s ranking on the Internet. Filled with valuable references, diagrams and Internet links, this eZwork™ will serve as an excellent guide for competing on the Net. Transformata Publishing is proud to present another Transformata eZwork™ featuring prominent thinkers on a wide range of subjects for Building Better Worlds of Work™. |
Search Engine Optimization for Dummies
Submitted by sev_max on Thu, 2005-10-27 19:36. Books|
"Search Engine Optimization for Dummies" Description “If we build it, they will come.” Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on: Spiders—not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system, |
The ABC of SEO
Submitted by sev_max on Thu, 2005-10-27 19:24. Books|
"The ABC of SEO" Description The ABC of SEO is a concise and clear introduction to the art of search engine optimization and marketing. It presents current website optimization strategies, discusses their pitfalls and builds the foundations for long term success. Readers will discover how to get their website listed on the major search engines quickly and for free, analyze and beat their competitors' strategies, increase their search engine rankings and boost the number and quality of visitors. The book is written in an informal style and is packed full of interesting facts and background to search engines. The focus is on the three main search engines: Google, MSN Search and Yahoo! It will be of interest to anyone with a web site or who is thinking of establishing an eCommerce business. Some basic knowledge of the Web is assumed. |
Call to Action: Secret Formulas to Improve Online Results (Hardcover)
Submitted by severus_maximus on Thu, 2005-10-27 19:12. Books|
"Call to Action: Secret Formulas to Improve Online Results" Description Why do website conversion rates remain at a gloomy 2-5 per cent? "Call for Action" focuses on how we can improve the conversion rates. Not from a technical or academic or conceptual standpoint. Instead it takes a rare PRACTICAL and down-to-earth approach on how to improve conversion rates to improve sales and thus profits. |
AdWords SEO Tool
Submitted by severus_maximus on Thu, 2005-10-27 18:08. BooksLower your AdWords advertising costs and make more profit!
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Do you have one of the followings problems?
- You need more web site visitors and more sales.
- Your web site is not listed on Google's first result page.
- You want to lower your advertising costs.
- The per click prices are too high for your Google AdWords ads.
- Many web sites compete with your site.
